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Dean Ormonde- David Axelrod and Karl Rove

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 Campaign Strategy and Messaging  This week on Masterclass put topic was campaign strategy and messaging taught by positions David Axelrod and Karl Rove. To many people surprise, the two friends are on opposite sides of the political spectrum but show respect towards one another and listen to their ideas. Though they don't agree on important topics, I think it is smart that they don't demonize the other side just because of their political beliefs. They explained that to start an efficient campaign it is important to know who will view for you and who definitely won't. Every election, there are a vast population of voters who are up for grabs. It is important to express to voters why you are running. If your reason is relevant to voters your campaign will be better than an opponent whose is not. Doing research on your opponent is also vital to your campaign. Inventory your strengths and weaknesses as well as the opposition. A good plan makes a good campaign. Trying to guess...
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Dean Ormonde- Kris Jenner

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 Kris Jenner- Power of Personal Brand  This weeks masterclass was taught by none other than Kris Jenner. She is an extremely talented and well known entrepreneur public figure and content creator. In my opinion there wasn't a better option for teaching the power of personal brand. She began building her brand after the premier of the popular reality show "Keeping Up With the Kardashians". Jenner has built up her brand and the names of her children by marketing them into millionaires. She explains that her use of vision boards and explains how important it it to utilize the opportunities that social media brings. The Kardashian Jenner family is one of the most famous and successful families in the world. Kris Jenner has built her personal brand better than anyone. She has built up her and her daughter's names through years of hard work, consistency and desire for profit. She prioritizes her brand and works everyday to continue being successful. Jenner leaves the class ...
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Dean Ormonde- George Stephanopoulas

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George Stephanopoulas- Purposeful Communication             George Stephanopoulas is a very famous and successful interview who will be teaching our masterclass this week. He is extremely proficient at starting and maintaining a meaning full and authentic conversation no matter how hard. His goal was to use examples from his own experience in order to teach viewers how to communicate effectively. George talks about how to battle nerves and how important preparation is. He explains that his first job as an intern was t the White House. He continually emphasizes how important it is to listen and underestand each point that his interviewe makes. Listening is the most important part of communication. With preparation and understanding come the most authentic conversations. I find it very refeshing to hear his philosophy that if you have bad news get it out, and if you need to apologize, apologize. I agree with him because that's exactly how I would wa...
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Dean Ormonde- Noam Chomsky

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 Noam Chomsky- Independent Media and Media's Invisible Powers  This week on Masterclass, our assigned segment was taught by the "father of modern linguistics" Noam Chomsky. Chomsky is an American Professor and one of the most brilliant minds of our time. The purpose of his course was to teach media consumers to cut through propaganda and opinions, while creating your own thoughts, ideas and interpretation without the influence or manipulation of outside factors. Noam Chomsky believes that new technology, like AI or Chat GPT, is a very useful tool but is destined to be used as an effective offensive strategy in political and government disputes. He also states that his generation has failed our new generation. He feels that the selfishness and greed of big companies has left the next generation with the task of trying to fix the climate problem. Sea levels and temperature rising is a problem that is now the new generations job to solve.  Chomsky believes that the media has...
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Dean Ormonde- Robin Roberts

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    Robin Roberts- Effective and Authentic Communication       Robin Roberts, famous news anchor for CBS's  "Good Morning America" shares her knowledge with us on this weeks masterclass course. Roberts begins with her self introduction and reasoning for her wanting to share her experience. She repeats the phrase "make your mess your message". Roberts explains why the phrase is so meaningful to her. Her mother told her while she had breast cancer to use her platform and spread the her message not only for herself but for the millions of people affected by cancer. She used her own mess to help spread awareness, kindness and concern. Throughout her course, Roberts continues to emphasis key factors in being a successful communicator. We need to be conferrable being vulnerable, and look for authenticity in our connections and relationships. She also gives tips and examples of how to be a better public speaker. Roberts dives into her own world by also explai...
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Dean Ormonde- James Clear Masterclass Blog

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James Clear: Small Habits That Make a Big Impact on Your Life       This week we were signed a masterclass course taught by James Clear, author of the award winning book Atomic Habits. During his lecture, Clear emphasizes and expands upon the small habits that help people become successful. Some of his main points include consistency, goals setting, having a high quality system to achieve these goals, and tips to stay on track. Clear uses many sports analogies in order to make his point clear. He compares reaching a goal with a scalper working on a marble stone. If after 100 strikes of the hammer a large chunk of stone breaks off, it wasn't the last hit that broke the marble, it was the 99 previous strikes that made it possible. It's the same thing with getting in shape. One workout will not make you fit, but it's the 100 previous workouts that built upon one another to made you get into shape. Clear makes sure to reiterate that a good system and consistency is the m...
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