Dean Ormonde- David Axelrod and Karl Rove

 Campaign Strategy and Messaging 

David Axelrod & Karl Rove - Chautauqua Institution

This week on Masterclass put topic was campaign strategy and messaging taught by positions David Axelrod and Karl Rove. To many people surprise, the two friends are on opposite sides of the political spectrum but show respect towards one another and listen to their ideas. Though they don't agree on important topics, I think it is smart that they don't demonize the other side just because of their political beliefs. They explained that to start an efficient campaign it is important to know who will view for you and who definitely won't. Every election, there are a vast population of voters who are up for grabs. It is important to express to voters why you are running. If your reason is relevant to voters your campaign will be better than an opponent whose is not. Doing research on your opponent is also vital to your campaign. Inventory your strengths and weaknesses as well as the opposition. A good plan makes a good campaign. Trying to guess reporters and your opposing candidate responses is also very important to bend the topic into your favor. Preparation is key. Raising money and fundraising is very important to one's campaign. Raising money and keeping a budget to last throughout the whole race is vital to your success. Lastly, social media is a tool that many politician use and this day and age is one of the most effective way to get your message heard. The public platform that social media creates needs to be taken advantage of. Earning new voters and catching the eye of voters up for grabs makes or breaks a campaign. Political campaigns can be exciting stressful and stimulation to a politician. With a well thought out plan and effecting budgeting and making good use of social platforms, a politician can maximize the effects of his/her campaign. 

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